David DeYoung

I had no money when I started the company.

How do we make money?

Good question.

And what do we do?

Well, let me start at the beginning.

We focus on identity resolution in digital advertising, which essentially means that we are a company that works for other technology companies in our ecosystem.

And we inform them what devices belong to which users.

So imagine, for example, 20 years ago, you know, you Nathan, you might have had one laptop at home, which was shared across your whole family.

It was pretty easy for an advertiser to track usage there, right?

Like cookies and stuff, they needed just one cookie to track.

Nowadays, everyone has many digital and connected devices, mobile, desktop, tablet, in-app, et cetera, and even smart televisions.

What Screen6 does is we connect all the different identities to individuals, therefore informing our clients what their consumers are doing across devices and across media protocols.

I'm assuming, actually, I don't know these companies.

I'm assuming these companies, they focus more on the marketing or the CRM side of the business.

No, I guess those are more like census based and they're using the IP to abstract some information about the household potentially.

What we do is more individually focused.

So it's more for a display advertising use cases, for example, where you're showing a banner to someone and you would like to know whether you've already exposed this person.

Yes or no.

whether they might have already converted with you or whether they have a specific profile that you might have some historical knowledge on.

It's pure SaaS play indeed.