David Dobochnikov

2016, we already scaled around almost 2 million in revenue.

So until now, we never took any external funding.

Only in January this year, we took revenue-based funding in order to accelerate our growth.

We got approved to $1.3 million, out of which at this point we took only $300,000.

I love that it's non-dilutive.

So basically...

We don't give out parts of the company in general.

The thing is that VC-based funding comes sometimes with the strategic partners or with connections that revenue-based funding does not.

So that's kind of one downside.

When you take revenue-based financing, you basically start from the beginning to think how you're going to repay that.

So basically, you're locked into using most of the revenue-based financing in order to generate growth on your existing model instead of kind of experimenting with more risky models that might cause faster growth.

Um...

The majority of our customers are online onboarding.

So PPC, affiliate network that we started building, and we scaled quite a bit of content marketing.

So basically, we started pushing out a lot of content related to our space.

So if you're looking for some story of us going door to door, we didn't do that.

So it was mostly online, the standard ways.

So we started with a blog related to the space and started advertising that blog and it turned into the podcast.

Um...

Mostly on other platforms, smaller ones, more like personal connections.