David Dunne

Okay, so if we live in a world where... Do you agree with that, by the way?

I agree the creativity rules, but I think that creativity underpinned with great data is better creative.

Sure, yeah.

I think that data-informed creative is better creative.

Again, same concept.

If you start off, put two creative directors in a room and you say to one creative director... This is the start of a good book.

You give one creative director no data, but they're both equally talented, and you give the other person a set of data that tells them all about their customer and what's working and what's not.

You're right.

At that point, it will come down to the creative and it will come down to the quality of the media.

We have customer – so when you ask about the average, just to be clear, we have customers who are spending quite a lot more than that.

But when I think about the average, what I'm trying to –

create a picture of is that for a lot of the brands that we work with, especially with those who are on our self-serve platform, they tend to be smaller brands, mid-sized brands.

But we work with some of the largest advertisers in the world, and those customers spend an order of magnitude more than that, as you can imagine.

So if you're some of the global agencies or their customers, and you are working 20, 30 countries, pulling in 100 data sources, those are major accounts.

Yeah, yeah.

Separate those two things.

Maybe the better answer to your earlier question is what's a large customer versus a small customer.

And so if I think about the average is probably more applicable to our average smaller customer.

I mean, look, our business is doing well, and our customers are doing well, and that's what we care about the most.

Obviously, you don't attract a large amount of investment from people like Newberg or Burman and Pilot Growth unless you've done something with your business.