David Dunne

So the overused term, the paradigm shift, but analysts up until fairly recently and even today often use Excel and PowerPoint and they're manually gathering data, running pivots inside that data

to derive their insights.

Very, very highly manual task.

And what we're doing is those same analysts instead will arrive in to a dashboard full of insights.

Those insights will be based on criteria they've set, and they will then be able to dive into the data behind those insights.

So it's a complete reversal of the way that they work.

Well, we deliver all the core criteria, and then they have the ability to tailor it.

So, for example, there'll be standard looks that they may come into.

They may come in and say, OK, what are the top-performing media assets?

What are the top-performing publishers?

What are the top-performing KPIs?

So all of that stuff's available in drop-down menus.

They can just click and point.

That's a great question.

I think that comes down to the quality of the media buy and, of course, the quality of the creative.

And frankly, that product's attractiveness to the marketplace.

But if we're talking about Pepsi versus Coke, we're not ever going to be working with those two brands side by side.

But I think the answer to the question is, if we were working for one of those brands, and we have, then we would think that brand has a better chance of outperforming the competition because we're going to give it better information faster.

to the right people so they can make better decisions.

Well, you can speed the path.