David Dunne

So how many sources of data and how many specific streams you might pull.

So, for example, if you're pulling in Google data, you might have 20 brands.

That would be 20 streams of data.

Same source, but 20 different streams for 20 different brands.

Well, the API call is how we bring in the data.

So we use API calls.

Our customers can also manually upload the data, bring it in through email, bring it in from many other ways, FTP calls and whatnot.

But regardless of how you bring it in, it's the number of data streams determines the volume of data that you're ultimately going to have in the platform, how much is moving around, and therefore how much it should cost.

Yeah, we started in my kitchen with sketching it out at the end of 2009, and then we launched in 2010.

And like a lot of young companies, we started with a very clear idea that we wanted to

use data to make marketing smarter, better, faster.

But we had to kind of find our way to the right product that the market would actually adopt.

And the way we did that was to work very closely with customers over a period of years to actually develop a product that was tailor-made for them, really.

I have a couple of folks who've been here from the beginning.

Jan Reg, who's a Norwegian chap.

He's been here from the very beginning, and then a series of people came in in 2011 and 12.

He and I worked together.

I ran a global business prior to this for Edelman.

I built their digital business from the ground up, and

a couple of years prior to starting this business, young came in, we had bought a couple of businesses and merged and I merged three or four different businesses together over a very short period of time.