David Dunne

And even when I'd done early stage startups previously, which I built and sold a couple of businesses, my goal was always to try not to impact my personal situation.

So if I had a house or an apartment, whatever it was, I try to keep those separate.

So for me, that was the first criteria.

But when we were doing this business, over the course of time, we bought a couple of businesses and we've expanded in different ways.

And so it was quite a capital intensive first couple of years.

So, I was fortunate to have had some success earlier, as you mentioned, both at Edelman and with the prior startups and stuff, and as also I've been doing some real estate investing.

So, I built up some personal assets that I was able to put to work.

Friends and family came in and also invested in the business, and that's how we kind of really got going in the early stage capitalizing.

It was not just my own effort this time around, but with others.

So friends and family probably put in about $3 million into the business in the early years, and then we just closed an institutional round for about $12 million at the end of last year, beginning of this year.

Um,

Really to accelerate our growth, we got to a particular scale and we had a lot of ambitious plans for how to grow the business both domestically and overseas.

We wanted to bring new product to market faster.

We have ambitious plans on both corporate development and

organic corporate development, but also our view on what we can acquire to help accelerate our growth.

And so having more capital allows you more options.

It's really that simple and more runway to get them done.

It's a great question.

We don't generally reveal that information, but what I would say to you is that— Make me feel special, David.

Yeah.