David Dunne

Yeah.

Um, you know, I, I think what I would say to you is, um,

We look at the first things we're trying to deliver for our customers is what's the value to them as opposed to the customer lifetime value to us.

I think a lot of entrepreneurs focus on what they're getting, but we first focus on what we're delivering to our customers.

That's true of all of our upcoming products you mentioned, our AI product.

For example, if I was to say to you that our product pays for itself in the first month,

We derive those kinds of analyses with our customers where we actually work with their analysts to say, okay, what level of efficiency can we help you achieve in your first month, your second month, your third month?

And so, for example, how much of your time can we give you back so you can spend that time on other tasks?

Or how much of your time can be spent deriving insights which lead to optimization, which leads to better performing media?

And what's the value of that to you and to your customer?

Um, so those are, that's where we begin, um, in terms of the customer lifetime value for ourselves, you know, when we deliver those kinds of metrics to our customers, that makes us very sticky.

So, so we think about ourselves.

You know, customers have been with us for five years, for example, and are not going anywhere.

We have a long way to go before we reach the point of diminishing returns on new business development.

Current clients, yeah.

I mean, some of our clients have thousands of customers, and we're maybe working with dozens of those customers.

So there's plenty of room to grow.

with our existing clients.

But one of the things that has changed is the way, as I mentioned earlier, we're evolving how we go to market.

Our product is evolving very significantly.