David Eagleman

There's all kinds of stuff. And it turns out no one ever notices this stuff. As in, okay, forget the UV light part. Just looking at the bill, there's about five or six different security measures. People just don't notice. So what the EU realized is they're wasting tons of money every year on this stuff, and they wanted to figure out

There's all kinds of stuff. And it turns out no one ever notices this stuff. As in, okay, forget the UV light part. Just looking at the bill, there's about five or six different security measures. People just don't notice. So what the EU realized is they're wasting tons of money every year on this stuff, and they wanted to figure out

There's all kinds of stuff. And it turns out no one ever notices this stuff. As in, okay, forget the UV light part. Just looking at the bill, there's about five or six different security measures. People just don't notice. So what the EU realized is they're wasting tons of money every year on this stuff, and they wanted to figure out

What is the way we see the world and what would cause people to look at the bill and get it a little bit better? So I happened to be at a visual neuroscience conference and I was standing in the back and there was this other guy standing there. So we start chatting at some point. He said he's from the European Central Bank.

What is the way we see the world and what would cause people to look at the bill and get it a little bit better? So I happened to be at a visual neuroscience conference and I was standing in the back and there was this other guy standing there. So we start chatting at some point. He said he's from the European Central Bank.

What is the way we see the world and what would cause people to look at the bill and get it a little bit better? So I happened to be at a visual neuroscience conference and I was standing in the back and there was this other guy standing there. So we start chatting at some point. He said he's from the European Central Bank.

And I said, wow, what are you doing at this little visual neuroscience conference? And he said, I'm here to learn some things and figure out how to reduce counterfeiting. So we started chatting for a while. Yeah. popped some ideas, and then that's how they contracted me.

And I said, wow, what are you doing at this little visual neuroscience conference? And he said, I'm here to learn some things and figure out how to reduce counterfeiting. So we started chatting for a while. Yeah. popped some ideas, and then that's how they contracted me.

And I said, wow, what are you doing at this little visual neuroscience conference? And he said, I'm here to learn some things and figure out how to reduce counterfeiting. So we started chatting for a while. Yeah. popped some ideas, and then that's how they contracted me.

I mean, I suspect they did some research on me and they figured out that I was capable of doing this. But yeah, I think it was so brave of them to do this because to my knowledge, other governments haven't done that before. They've got their guys and they try to figure stuff out about better and better security measures, but that doesn't work.

I mean, I suspect they did some research on me and they figured out that I was capable of doing this. But yeah, I think it was so brave of them to do this because to my knowledge, other governments haven't done that before. They've got their guys and they try to figure stuff out about better and better security measures, but that doesn't work.

I mean, I suspect they did some research on me and they figured out that I was capable of doing this. But yeah, I think it was so brave of them to do this because to my knowledge, other governments haven't done that before. They've got their guys and they try to figure stuff out about better and better security measures, but that doesn't work.

In fact, the European Union had done this thing for a while where they... ran public campaigns, this thing about, hey, everyone, when you're handed a bill, you should really stop and look at the bill. And it didn't work at all.

In fact, the European Union had done this thing for a while where they... ran public campaigns, this thing about, hey, everyone, when you're handed a bill, you should really stop and look at the bill. And it didn't work at all.

In fact, the European Union had done this thing for a while where they... ran public campaigns, this thing about, hey, everyone, when you're handed a bill, you should really stop and look at the bill. And it didn't work at all.

With five bucks. Exactly. So they spent $10 million more doing these public service ads on it and didn't lead to anything. So that's why they were looking for a new strategy there.

With five bucks. Exactly. So they spent $10 million more doing these public service ads on it and didn't lead to anything. So that's why they were looking for a new strategy there.

With five bucks. Exactly. So they spent $10 million more doing these public service ads on it and didn't lead to anything. So that's why they were looking for a new strategy there.

Exactly right. But also, it's really easy to copy that. The ECB, the European Central Bank, hired me to do this. So I said, okay, are you going to send me some counterfeits? And they said, we can't for legal reasons, so you need to counterfeit yourself. You need to make your own? Exactly.

Exactly right. But also, it's really easy to copy that. The ECB, the European Central Bank, hired me to do this. So I said, okay, are you going to send me some counterfeits? And they said, we can't for legal reasons, so you need to counterfeit yourself. You need to make your own? Exactly.