David Ella

Well, how you doing there, Ciarán?

Well, I mean, I've been working in radio myself for nigh on 20 years, and I do know when jingles are changed, there's always a kickback.

And they're forgotten pretty quickly.

But I mean, RTE being so, those jingles in question being so iconic, obviously it's evoking, you know, a lot of nostalgic sentiment that comes to the fore.

The main problem that I have, I think, with the new jingles, I understand what your previous comment,

guest Keith was saying about sonic branding and having the little quad at the end of each show.

But unfortunately, the jingles and the music that come previous to that are pretty bland and pretty vanilla.

I mean, I'm delighted to hear that the RTE Concert Orchestra was actually behind their orchestration of the playing of the music.

But I don't know, to paraphrase the British Indian Sketch Show, it's like they looked for, it was the goodness gracious me, where they were looking for the blandest thing on the menu.

And that seems to have come out, especially with things like miscellany, which is so evocative.

It's a it's a it's a pastiche of kind of an Ireland that no longer exists.

You can only find us in a vodka catalogue at the moment, you know, fresh bread and pints off in Finnegans after the rugby.

You know, that's very much the Dublin slant.

But for me, of all of the things that really I am.

obsessed that I could see that there was a canary in the coal mine when the signature tune to Live Line went by the by when Joe Duffy retired.

But it was Morning Ireland.

I said, please do not mess up Morning Ireland because that theme tune was fabulously unique with the cellos waking you up wherever you are on the planet nicely and uniquely.

And it was a time signature.

Everything that we've had over the last... Now that's it.

We can't beat that to wake up wherever you are in the world.