David Epstein

Who is Joe Sixpack?

So they hadn't articulated a clear customer problem that they were solving.

I think sometimes these older entrepreneurs, they've done some things and they bump into something.

It's like, here's something that's really annoying.

Yeah, because most of these fast-growing tech startups, or most fast-growing startups, are Band-Aids, not vitamins.

It's not something that's nice to have.

It's something where you're relieving pain for somebody in their work or in their life.

And so they identify and well-define problems because they've had experience.

And you get used to things, right?

Because in some ways you'd feel like, I agree with everything you said, but in some ways it feels like when you're older, sometimes you might be better equipped to take risks.

Yeah, that's true.

If you or I took certain risks now, we might lose some of our money, but we're not going to miss any meals.

You know what I mean?

Yeah.

So actually, as long as we're not instantly accustomed to...

our bank account or everything like that.

And we have professional capital, right?

So in some ways, you'd think that we'd be well-equipped to take risks, but psychologically, nobody likes to kind of go backward when you have stuff.

Because I was about to say, like I used to do when I was at Sports Illustrated, I used to investigate some branches of the dietary supplement industry and realized like one could make a lot of money there, but doing things that are- As long as it's ethical, I guess, yeah.

Oh, well, I mean, I know the actual answer is I would just sign another book contract.