David Fortino

Easily millions.

Yeah, yeah.

Let's not talk about that.

So the company lives on in a few different derivatives.

It was broken up into two different business groups, one called Vert Markets.

Vertical Net was acquired by Bravo Solutions, a Italian enterprise software organization.

I made a little bit out of it, but nothing resembling what was potentially possible.

And how old were you?

26 at the point of leaving there.

Yeah, so the beauty of it was I was at VerticalNet specifically responsible for generating new and incremental revenue streams, revenue models for the business and was one of NetLine's first distribution partners as they were trying to kind of find a model that made sense for them.

From the outside looking in, I thought the uniqueness of it was quite compelling in the sense that as a biz dev person, I was able to monetize my audience base through contextually relevant content inclusions without it actually being the normal things that you'd expect, such as just tons of banner ads, striving e-commerce conversions, things like that.

And so from the outside looking in, I liked the model.

I thought...

my skill set specifically could lend itself quite well.

And, and reached out wrote this really lengthy email thinking that they're probably just going to ignore it.

About a week later, their CEO flew me out and the rest they say is history.

14, 13, 14, something like that.

Sure.

So we are operating the largest B2B specific content syndication and lead gen platform on the Web.

Quite simply, large enterprise technology companies work with us to distribute content.