David Fortino

much of their thought leadership collateral and or top of funnel demand gen collateral across our entire distribution portfolio that commonly takes the shape of white papers, e-books, case studies, analyst reports, things like that.

The platform itself is specifically designed to algorithmically match the content that our clients are providing to us with audience segments and audience personas on a one-to-one basis that exist on the platform.

So the first thing before launch is we identify explicitly who you're trying to reach.

Are you trying to reach simply financial professionals or are you trying to reach a specific job level, a job function, perhaps financial professionals that are working within a certain company size or a certain industry?

Yeah, so that then is taking as specific attributes that are layered into our algorithmic optimization technology.

What that does is it's looking for a one to one match between our users that are specifically going through the funnel, their content engagement and consumption on site.

And those filters that our clients are providing to us.

Whenever there's a match and the user actually requests that... Sorry, I don't understand.

Sure.

So we operate as part of the platform.

We operate a publisher platform of over 15,000 B2B specific websites.

Okay, so what are one of those?

Yeah, I can give you a bunch.

So we've forged relationships with anyone from probably some of the larger ones, like a monster, down to very, very small industry-specific bloggers and industry players, like a biospace.com or...

perhaps make use of make tech easier how to geek you name it there's a ton of vertically oriented probably mid-market to long tail web publishers that use us for two things one is a constant stream of contextually relevant content inclusions into their site experience they also carry that over into their newsletters and things and then beyond that they're getting a revenue share on these qualified leads that we're generating on behalf of our clients

Absolutely, and look at it this way, right?

Because we're performance-based, we live and die based on that performance.

Because there's no upfront commitments for any specific engagements, whether that's a standalone blast to their email list or a social media promotion,

And we do that on both sides of the business comically.

So on the client side, I think we're a bit more open-minded simply based on how we've set ourselves up in the industry.