David Fortino

We're not getting like a consumer company asking us how we can generate leads for perhaps toys or something like that.

We never work on campaigns like that.

On the publisher side of our business, we're commonly rejecting an excess of 90% of websites that are applying to be part of the platform.

Yeah.

I mean, based on the fact that it's not just about generating leads and capturing data, but we're driving the sales funnel more or less for countless, hundreds of enterprise technology companies from all different backgrounds based on the data that we're directly extracting from our audience.

No, it's a CPL based model.

So you could sign a annualized contract.

It could be worth hundreds of thousands of dollars or millions of dollars for leads.

Ultimately, we can only invoice for those qualified leads that specifically met those campaign attributes that you set with us prior to the campaign launching.

So it's completely backed into a CPL based model.

um using the filter attributes that you defined it's probably common to see a price point of around 30 to 40 50 per lead we certainly have these are high value leads then absolutely absolutely um we certainly have some that are on the lower end but i would say that's probably the sweet spot and then we have a ton that are higher than that the challenge with those is that when they're more expensive they're obviously a very very finite audience that's out there right you finding a

C-level professional in the IT job function at a company of 50,000 employees and greater located in the northeast quarter in the U.S.

Pretty difficult user to attract and not only attract, but then also get them to engage in that content.

I head up audience development, which is a bit of a mutt.

There's a marketing role, a biz dev role, and a product development role within that.

All end-user facing products, all end-user facing offerings, and even down to the content.

And then on the product side, all end-user and publisher facing products are under my jurisdiction.

There's typically around 300 to 400 active client campaigns at any given time.

Okay.

Those, you know, they can come and go throughout the year.