David Fortino

Campaigns probably typically lasting around two to three months, some longer, some shorter, obviously.

We are on run rate right now, I can speak to that.

So how is it predictable?

There's a couple of different ways that we look at that, right?

One is, uh,

We're simply doing audience modeling based off of what we know, what we see, and how large our database is as well.

Beyond that, and this is the most important part, it's bookings from our clients, right?

So we work with every major agency in the world and every large tech company in the world.

They are booking typically lengthy engagements.

Even if the campaigns are going on and off based on their needs, we understand what kind of revenues are potentially on the table for us to seize

if we can deliver on the requirements, right.

Correct.

A little bit more.

OK.

I tend to not share that externally.

And it obviously varies tremendously based on which publishers we're working with.

But as a whole, yeah, you can you can put that somewhere around that.

Yeah, so it's all about the lead gen funnel for these enterprises.

So it starts with top of funnel kind of marketing qualified leads, which we've been talking about, and it goes all the way down to sales sales ready or sales qualified leads, which can be acquired by a couple of different products.

So we have some that are more nurturing oriented.