David Fortino

Some actually even use a call center that we had acquired, which is in northern New Jersey.

That's specifically about deeply engaged and Bant-specific leads that are supporting a client's initiatives and campaigns.

Yeah, and that's definitely the downward progression, right?

So as we fill the top of the funnel for organizations, there's two clear things that always happen.

One, the company either comes to the conclusion that they've got a great support infrastructure in place, personnel, nurturing flows to handle that data, or they quickly realize that they don't.

And when they don't, then we've got capabilities to actually help them bridge the gap, whether that's momentarily or taking that on entirely for them.

Yeah, Twitter and LinkedIn is probably the best way.

Just search for me, Dave Fortino.

Relatively easy to find.

Right now, Traction by Gabe Weinberg.

I don't know if you've had a chance to check it out.

Bullseye Framework is basically how I try to look at everything, which just,

It allows you to try to distill something complicated into something relatively simple.

So brainstorming, ranking, prioritization, testing, and then focusing on results.

I think there's three.

And kind of taking a step back, I tend not to focus on folks that are in our industry.

I think they say a lot of the same things.

And at some point, it becomes pretty passe.

So I would say Gabe is actually one of them.

Gabe, sorry, author?