David Friedberg

Google had an early lead in search and then Microsoft

Google had an early lead in search and then Microsoft

launched and it formed a code red model at Google that was called Project Canada as the code word for Microsoft.

launched and it formed a code red model at Google that was called Project Canada as the code word for Microsoft.

And there was a weekly war room meeting and a whole bunch of strategy and product decision-making that was driven around the impending threat from Microsoft because Microsoft was such a big behemoth, so well capitalized, had incredible engineering talent.

And there was a weekly war room meeting and a whole bunch of strategy and product decision-making that was driven around the impending threat from Microsoft because Microsoft was such a big behemoth, so well capitalized, had incredible engineering talent.

Part of the response was to set up an office in Kirkland

Part of the response was to set up an office in Kirkland

to recruit engineers up in Seattle to aggressively grow that base.

to recruit engineers up in Seattle to aggressively grow that base.

There was a whole bunch of tactics that emerged from the strategic lens of Project Canada.

There was a whole bunch of tactics that emerged from the strategic lens of Project Canada.

It is a very powerful method.

It is a very powerful method.

It is how the United States got to the moon in a race with Russia.

It is how the United States got to the moon in a race with Russia.

It is how we are now in a race for supremacy in technology and AI against China.

It is how we are now in a race for supremacy in technology and AI against China.

Having an impending threat is a very strong motivational tactic.

Having an impending threat is a very strong motivational tactic.