David Grutman

I want them to have that second thought before they go somewhere else.

At least be troubled with it.

At least not enjoy their meal completely because they know I'm upset.

So, I mean, it's a great thing.

I think it stems from relationships.

I think it stems from how do you curate that experience for people when they come to your city, when they come to your home, when they come to whatever?

Yeah.

Let me ask you a question.

What did your team get out of it?

I mean, for us, we also think it kind of takes the thought process out of the guest to have to be concerned about it as well, right?

Because-

If we're programming your night for you and we say this is what we think the best night of your life could be, and you have trust with us, that earns trust too.

And it comes over time, right?

And that's why it's good.

And also, even if it's not one of my places, but it's something that I think they should go see or do or something like that, you also want to plan this.

Because if you're just...

If it's just all your, like I might send them to an experience at Super Blue, which is this museum that has installation, not mine, but you want them to go experience other things.

You don't want it to just be a sales job of just your spots too.

You want to say, hey, listen, I really want to curate the best day and night for you ever.

I think because they don't see me as just a restaurateur or just a nightclub owner.