David Hauser

So that was a good learning.

So I have a few minutes left.

Hopefully I've covered some of these topics.

I'll happily answer any quick questions that people have because I want to make sure that people leave with the things that they want to talk about answered.

And then if we have any time left, I'll leave you with a few quick takeaways.

If nothing else in this presentation was useful, you can at least take away that.

Yeah.

Yeah, so we discovered radio advertising because we were very early with Sirius XM, so satellite radio as an advertiser.

So we kind of discovered that with a $50,000 spend, and we ramped that up to call it kind of $200,000 a month or so and understood the metrics and how it worked.

But what we learned very quickly is terrestrial radio, standard radio, is very, very different.

All the metrics are different.

How you buy it's different.

There's a path that is known.

Like people who do this, they just know how this works.

You have to spend roughly a million dollars in a market before you can go to nationwide.

And the minimum for nationwide is 12 million.

And then there's a process for three weeks on, two weeks off, all of these different things that happen through the process.

But the most important thing to understand is the way radio advertising works and why it's successful is because of the long tail.

So when you run ads, when you stop running ads,

For three to six weeks after you stop running ads, you still get orders in the DMAs that you're testing, right?