David Hauser
👤 SpeakerAppearances Over Time
Podcast Appearances
That's how the CPAs work.
Because if you look at it on a pure CPA basis, you're like, I'll never do this, right?
That's how this works.
And you have to do it in this process.
Most people who fail at this skip the testing thing.
And they're like, I ran Austin and it didn't work.
Well, yeah, because it's not a big enough test.
The saturation wasn't right.
And it's not a large enough DMA.
So they give up on radio rather than actually do it the right way and figure it out.
But it's a great question.
Okay.
Yeah, so there's three parts there.
So the least valuable from an acquisition standpoint is cost savings, right?
I buy this company, I get cost savings, least valuable.
The next kind of down that line is I buy this company to speed up my market development, right?
And then the most valuable is I increase my top line or my bottom line together, right?
But it's about top line.
Can I sell more of what you have to my customers or what I have to your customers?
That's the most valuable.