David Hauser

Six month repeat rate, that's the same as retention.

This is kind of the repeat rate for consumer goods.

How much do I have to resell?

If I have to resell my entire customer base again and again, that's much more risky, much less valuable.

So each of these metrics are the things in your business that make it more valuable.

Addressable market is really one that's interesting to me because a lot of people think about size of addressable market.

And I think quite honestly, that doesn't matter for most of us in the room, right?

Unless you're doing hundreds of millions of dollars, the size doesn't matter as long as it's big enough, right?

And I think for the most part, we're all working on things that are big enough.

What I want to know is, is it growing stable or contracting?

It's really hard to operate in a market that's contracting, right?

No matter the size, there's just a downward pressure continuously if it's contracting.

So this makes it less valuable and unfortunately is less controllable.

These other things you can start to work on, addressable market, not as much.

Existing channels, we can skip over that because that's kind of really direct to consumer.

ROAS, this is one of our most important metrics because we are a very market-driven company and we care about how much money can we spend to generate new customers.

This matters.

more than anything else, right?

Assuming that we have enough EBITDA and enough revenue, ROAS matters.

And it's only on new customers.