David Heinemeier Hansson (DHH)

But first I'll tell you how I fell in love with Apple, which was all the way back in also early 2000s.

when Microsoft was dominating the industry in a way we now see Apple and Google dominate mobile phones.

Microsoft was just everything when it came to personal computers.

And I really did not like the Microsoft of the 90s.

The Microsoft of the 90s was the cutoff, the air supply to Netscape kind of characters, was the Bill Gates sitting defiant in an interview with the DOJ asking about what the definition of what is.

and just overall unpleasant, I think.

You can have respect for what was achieved, but I certainly didn't like it.

And as we've talked about, I came begrudgingly to the PC after Commodore fell apart and I couldn't continue to use the Amiga.

So I already had a bit of a bone to pick with PCs just over the fact that I love my Amiga so much.

But then in the early 2000s, Apple emerged as a credible alternative because they bet the new generation of Macs on Unix underpinnings.

And that allowed me to escape from Microsoft.

And suddenly I became one of the biggest boosters of Apple.

I was in my graduating class at the Copenhagen Business School.

I started with the first white iBook.

First person using Mac.

And by the time we were done in graduating, I had basically converted half the class to using Apple computers.

Because I would evangelize them so hard and demonstrate them and do all the things that a super fan would do.

And I continued that work over many years.

Jason and I actually, in I think 2004, 2005, did an ad for Apple that they posted on the developer site where we were all about, okay.

Apple is so integral to everything that we do and we look up to them and we are inspired by them.