David Heinemeier Hansson (DHH)

And that's how writing software happens too.

You know roughly the kind of problem you're trying to solve.

You don't know exactly how you're going to solve it.

And as you start typing, the solution emerges.

That's a big part of it.

Trying to give more people the permission to trust their own instincts and their own gut and realizing that

developing that supercomputer in your stomach is actually the work of a career and that you should not discard those feelings in preference to over

or not even complicated, to analytics, to intellectualism.

Very often when we look at the big decisions we've had to make, they've come from the gut where you cannot fully articulate, like, why do I think this is the right thing?

Well, because I've been in this business for 20 years and I've seen a bunch of things and I've talked to a bunch of people and that is percolating into this being the right answer.

A lot of people are very skeptical about that in business or unable to trust it because it feels like they can't rationalize.

Why are we doing something?

Well, because I feel like it, damn it.

That's a great privilege of being a bootstrapped independent founder who don't owe their business to someone else and doesn't have to produce a return.

because I feel like a lot of the bullshit really creeps in when you're trying to rationalize to other people why you do the things you do and why you take the decisions that you do.

If you don't have anyone to answer to, you are free to follow your gut.

And...

That's a hell of enjoyable way to work.

And it's also in very often the correct way to work.

Your gut knows a lot.