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David Leeds

๐Ÿ‘ค Speaker
176 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Yes.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Thank you very much.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Uh, it's probably father of two.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

I have two sons, Nick and Eli, and then a Sounders FC fanatic.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

It's our local, uh, MLS soccer team.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And in fact, there's a match tonight that we'll go to.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So it's a big part of our family culture.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Awesome.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So there are about 2 million companies globally that use rewards and incentives in their business.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And this can be

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

For employee programs, customer acquisition, survey completion, loyalty, a whole range of things.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And the common denominator there is that these rewards or incentives drive some business result for these companies.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And so the rewards are typically critical to their business, but not core to their business.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So they partner with TangoCard to send out those rewards and incentives on their behalf.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So they connect to TangoCard.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Our enterprise customers connect to us usually via an API.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

They see this great global catalog of digital rewards that we have, and then we send those out on a branded email template typically.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And then the way we make money is that each time we send one of those rewards, we make a margin on those rewards.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So it's a usage or a transaction-based model.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Exactly.

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