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David Leeds

๐Ÿ‘ค Speaker
176 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

But the way it boils down for us is that about a thousand of our customers.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So we have two thousand customers.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

about 1,000 of those transact with us every month.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

We generate about $1,000 a month in actual net revenue from those customers.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And our cost to acquire each, and our cost to, and our payback on customer acquisition is about six months.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

I can predict a little bit because I'm a regular listener.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Exactly.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And of course, you can imagine there's there's a range.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

But yes, that's roughly how we think.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Yeah, I mean, it was obviously there's a there's a calculus, but I think the short answer is that, you know, we've been in business for seven years now.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

We've seen approximately 80 percent growth every year.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

We're starting to see the you know, the we have incredibly low churn and we're just starting to see what we would consider, you know, fairly predictable revenue stream.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So it gave me and my CFO and the rest of the team confidence that

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

that we could handle the debt payments.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And also just because we have experience with this investor and they're super sophisticated so they're able to look at our projections and help us kind of take the right risks.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Well, I think if you look at our industry, the conclusion would be that once a company like ours gets to scale, which we are, and also to profitability, there is a lot of fairly large M&A.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

You know, our goal, let me say it differently.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

I'm in no rush to kind of get out.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And so, you know, multiple companies should become large enough to go public.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

But the timeframe for that is, you know, another five to six years.