David Leeds

And those percentages changed a little bit for us, but they've been consistent in the last few years.

Yeah, it's amazing.

And our churn is probably about...

one, you know, 1%, maybe a little bit less than 1%.

How do you measure that?

Yeah.

So churn is literally if a program stops.

And so the, one of the cool things about our business is that, you know, because these are reward or incentive programs that have an expected business outcome, as long as they're working, they keep going.

And so if a customer does not transact with us for, I think it's three months, three or six months, we consider that a churn.

Exactly.

So the vast majority of our programs continue.

We're sub 1% churn monthly.

Yeah, good question.

So we have a 10-person sales team that does a combination of inbound and outbound.

But about 70% of our lead generation is through inbound leads.

And just to give you an example of that,

If you go type in gift card API, which is a very common way that a product team or an engineering team would find us on Google or Bing, TangoCart is most likely the first company that will pop up.

And so, you know, 70% of our leads are inbound.

And then the rest of it is a combination of outbound prospecting conferences that we attend, referrals from existing customers, that kind of thing.

Yeah, it is a little bit more complex or at least just not as kind of predictable since we're not charging a certain amount per month.