David Mamet

No, focus groups are bullshit.

No, focus groups are bullshit.

No, focus groups are bullshit.

Yeah. I'll tell you good focus groups. Because what you do with the focus group is you ask the people to become critics. So you're bringing out the worst in them. Think about it. We go to a restaurant, and we have a pretty good time, and then the chef comes out and says, we're going to sit down for half an hour, and we're going to talk. What did you like? What would you like different?

Yeah. I'll tell you good focus groups. Because what you do with the focus group is you ask the people to become critics. So you're bringing out the worst in them. Think about it. We go to a restaurant, and we have a pretty good time, and then the chef comes out and says, we're going to sit down for half an hour, and we're going to talk. What did you like? What would you like different?

Yeah. I'll tell you good focus groups. Because what you do with the focus group is you ask the people to become critics. So you're bringing out the worst in them. Think about it. We go to a restaurant, and we have a pretty good time, and then the chef comes out and says, we're going to sit down for half an hour, and we're going to talk. What did you like? What would you like different?

Well, I don't want to feel stupid, so I'm not going to say I had a good time. Yeah, you got to have something. Yeah, maybe a little bit more salt in that thing. So there was a guy called Joe Farrell who invented this like in the 70s, 80s. I was doing a bunch of studio movies. This thing where the people would sit and watch the movie on a screen and they'd have dials.

Well, I don't want to feel stupid, so I'm not going to say I had a good time. Yeah, you got to have something. Yeah, maybe a little bit more salt in that thing. So there was a guy called Joe Farrell who invented this like in the 70s, 80s. I was doing a bunch of studio movies. This thing where the people would sit and watch the movie on a screen and they'd have dials.

Well, I don't want to feel stupid, so I'm not going to say I had a good time. Yeah, you got to have something. Yeah, maybe a little bit more salt in that thing. So there was a guy called Joe Farrell who invented this like in the 70s, 80s. I was doing a bunch of studio movies. This thing where the people would sit and watch the movie on a screen and they'd have dials.

And if you put the dial this way, it means I liked it. And you put the dial that way, it means I don't like it. And they would have graphs and graphs and graphs. And all the P&A, production and advertising money, would get allocated based on the graphs. And Joe Farrell made this huge amount of money with these stupid fucking graphs. And I was talking to him one day.

And if you put the dial this way, it means I liked it. And you put the dial that way, it means I don't like it. And they would have graphs and graphs and graphs. And all the P&A, production and advertising money, would get allocated based on the graphs. And Joe Farrell made this huge amount of money with these stupid fucking graphs. And I was talking to him one day.

And if you put the dial this way, it means I liked it. And you put the dial that way, it means I don't like it. And they would have graphs and graphs and graphs. And all the P&A, production and advertising money, would get allocated based on the graphs. And Joe Farrell made this huge amount of money with these stupid fucking graphs. And I was talking to him one day.

I did a movie and I said, well, you know, Joe, I guess the numbers aren't quite as good as they could be. And he said, well... how good would you like them to be? It's all a scam.

I did a movie and I said, well, you know, Joe, I guess the numbers aren't quite as good as they could be. And he said, well... how good would you like them to be? It's all a scam.

I did a movie and I said, well, you know, Joe, I guess the numbers aren't quite as good as they could be. And he said, well... how good would you like them to be? It's all a scam.

No, the dials are a fucking scam. A smarter man would have said, Joe, wait here a second. Oh my God, is this your $50,000 or mine?

No, the dials are a fucking scam. A smarter man would have said, Joe, wait here a second. Oh my God, is this your $50,000 or mine?

No, the dials are a fucking scam. A smarter man would have said, Joe, wait here a second. Oh my God, is this your $50,000 or mine?

He was just bribable. Yeah.

He was just bribable. Yeah.