David Naffziger

Be a little riskier earlier on.

Take them earlier.

Be more intentional about your career path earlier on in life.

He's now building after experiencing his first-hand somebody's problems related to a gap ad in 2008.

Launched a V1 version of a company called Brand Verity.

That's what he's building today.

Over 400 customers use the platform, again, to monitor affiliate content, whether that's ads directly or just web content in general, making sure they're compliant with ads.

government regulations, things of that nature.

They're bootstrapped, which I love.

July 2017 revenue, so a year ago, was $420,000 in monthly recurring revenue, growing 20% to 30% year-over-year, just past $6 million in ARR here in July of 2018.

Each of these customers paying about a grand, caught between a grand and two grand per month, less than 20% gross logo churn annually, net revenue retention just north of 90%.

He is totally willing to spend up to $12,000 to acquire one of these customers, which gives him a 12-month payback period.

His team of 35, based between Seattle and

and London.

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

We went from a couple of hundred thousand dollars to 2.7 million.

I had no money when I started the company.

We're a bit strapped.

We have like 22,000 customers.