David Naffziger

With over 5 million downloads in a very short amount of time, major outlets like Inc.

are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everybody.

My guest today is David Nafziger.

He's the CEO and co-founder of Brand Verity, a provider of enterprise technology solutions that combat online trademark abuse and help advertisers ensure compliant marketing programs.

The service enables clients to identify abuse and efficiently take action to resolve the issues discovered.

David received his BS from MIT.

David, are you ready to take us to the top?

Fantastic.

Awesome.

Okay, so this sounds like a very kind of niche-specific product.

How did you stumble across this space?

And tell us what the company does and how you make money.

Sure.

So a couple, two companies ago, I was, I think, kind of a junior co-founder of a company called Quova that developed a technology that maps IP addresses, so the IDs that people use when they connect to the internet to some extent, to physical locations.

And one of our principal ideas

So when you do a search on Google, you'll see targeted ads on the right-hand rail or on the top that are related to where you're physically located.

And Quova at the time, I don't know if they still do, but they were a provider of that technology to Google.

Our core customer, though, were online fraud departments.