David Naffziger
👤 SpeakerAppearances Over Time
Podcast Appearances
And over some back and forth, we realized that our team sitting in Seattle saw a really different set of ads than she saw sitting in San Francisco.
And it turns out the affiliates were doing what we call reverse geotargeting, right?
So they're running their ads everywhere.
Exclude San Fran.
Totally.
Exactly.
And so this was the sort of first sign that there's sort of a problem here that's not well solved.
So we wound down Judy's book.
And as I was thinking about what to do next, I flew down to Affiliate Summit, which is sort of the largest affiliate conference.
Yep.
And kind of walked around and talked to folks.
I was like, hey.
Is this a problem you have?
And there were a lot of yeses.
And is this, how do you solve it today?
And not a lot of good answers.
And would you pay money for a solution that did that?
And sort of got enough of an interest to feel like it was worthwhile to build sort of a V1 or an alpha product.
Of brand verity.
Yeah.