David Neeleman

That's what I would do if you wanted to take a step back so that people could donate to it and they could get their tax write-off.

And then it becomes – I think your funding source becomes much bigger.

And it doesn't mean you can't make money, you personally, from salary or advising fees from doing that.

But it's interesting.

School kids, if you go to Brazil and you go into a bathroom after lunch in any business, everyone's in there brushing their teeth.

And I'm like, why is everyone brushing their teeth at lunchtime?

And they said, we learned to do that in school.

When we were in school, we brushed our teeth and those habits continued on.

So what you teach those kids in school can continue on.

And so really, I applaud what you're doing.

It's not either or, you can do both.

It can be and.

You should definitely have a social media aspect of it.

If the schools are willing to let you in and do a live performance, that's great.

And you have sponsorships to be able to do that.

foundations, because obviously you've got the food companies on one side that are making processed food will kind of be, but the antithesis of the other people, finding passionate people that believe in children's health is just a really important mission.

Yeah, I would definitely have a big social media presence because that would attract a lot of people.

And then if you can get in there and do it live and you can really affect behavior, you have to prove that it really changes behavior.

People will beat a pat to your door if you can prove that.

No, that's it.