David Neeleman

So that's really something we're really focused on is being efficient.

And, you know, our on-time percentage has just gone through the roof.

I think last month we were almost 90 percent on time.

We didn't cancel a single flight all summer long.

because we just wanted to get our guests where they're going.

So, you know, it's just really focused on the operation.

I really preach if we follow this operation, then people will come back and fly us more often.

And that's what we're seeing, these markets.

You know, if we go to a market and we see there's about 15 people a day that travel between two cities, we believe we can turn that to about 100 a day.

I think he's right to a certain degree, sure.

You know, you see now JetBlue's rushing to put first-class seats in their airplanes.

Spirit's trying to put first-class frontiers, adding first-class.

So, yeah, I mean, I think people want choice.

Southwest Airlines had one product for everybody, free bags, and now they're starting to differentiate.

People want choice.

to say, great for the free bags, but I don't care about free bags.

I just want a lower fare.

So you have to give choice to our guests and along the spectrum and make them feel good about every bundle that they purchase.

Well, you know, trading some of our line stocks is a little bit like trading options, basically.

They're up and down a lot.