David Neeleman

And then I looked back to the US and I just saw some interesting trends that airplanes were getting bigger and bigger.

And then the big guys were dominant hubs and really forcing people to fly through hubs.

125 cities had lost 25% of their air service over the last 10 years.

And I also saw this trend about premium travel.

People wanted to pay up for a little better service.

And so I just found a plane that was conducive to first class, that was brand new, that had bigger windows, the two and three seating people loved.

And with a 25% lower trip cost.

And so we started flying today.

We've announced 89 cities.

We're in 36 different states.

We have 314 different routes.

And people love flying us.

It's the highest NPS score I've ever seen in any of my airlines I've ever started because people are really appreciative of the nonstop.

But also we have great people that take care of our guests every day.

So I have this motto that too much overkill is never enough.

So it's not enough to have the only nonstop flight, but you want to be able to have the best service.

You want to be able to have the most on-time flights.

You want to be able to have a first-class option, an extra seat option, and you want to be able to have Wi-Fi.

And so you just layer all that on top and don't be content to just have the best of one thing.

You want to be the best in as many things as you possibly can.