David Neeleman

Sometimes when you raise money, you get a bunch of people in there that maybe not have the same vision you do.

It's not a panacea, really, be it private equity or individuals.

And you're going to have to give up a big chunk of it anyways, maybe half or more than half.

if you're raising that kind of money, but I just, I agree with Guy, just focus on your business, grow it like crazy.

And then if you're the leader in that business, and then things will come your way for sure.

Well, I guess SKU would be different colors, right?

Yeah, I guess there's the in and out model where you just keep – you find what works and just keep doing it over and over again.

And then there is the model where you just keep getting a bigger and bigger menu.

I would maybe just get a couple of different SKUs and if it's working well –

And just hammer that away and be like In-N-Out Burger and just keep bootstrapping it that way as opposed to spending more and more money on going wider.

Because obviously it's not a fashion statement like something an outerwear would be.

So that's just my instinct that I would do as opposed to just going to more and more SKUs, trying to limit the SKUs.

And if it's working and if you really believe in it, then it should work out.

I totally agree.

And also, if you do have a lot of people asking for briefs, for example, if you could do a survey and say, on your website, you could say, are you interested in briefs?

Then you could know what percentage, if you said 25% of the people aren't buying because we don't have briefs,

then obviously catering to that vertical and having somebody who's already you're engaged with, I think that's really the best way to harvest those customers.

And then also-

Underwear wears out, obviously, and so being able to kind of come back with an offer or some subscription model or something that every six months you'll send them some new ones, I think that is just doing everything you can to get existing customers just being rabidly loyal to your brand and your product.

And ask them, if I had different colors, would you buy more?