David Neeleman

I mean, you could survey those people as well.

You're small enough, you could actually set up calls in focus groups with them and listen to what they're saying to you.

And you can learn a lot from your customers.

Yeah.

And, you know, it's like I'm cognizant of what kind of deodorant I use now.

Right.

You know, if it makes me itch and shampoo you use.

Yeah.

You know, I think just, I talk to entrepreneurs a lot and, you know, a lot of people say they want to be an entrepreneur, but they just don't give,

They're just not passionate and they're just not willing to wake up in the morning thinking about it, being in the shower thinking about it, and just being completely immersed in what you're doing.

And then be the best.

I mean, we're going through a difficult time right now in the airline business because fuel spiked.

And I just keep – the mission is let's be flawless at what we can control.

If we can do that, we'll be good.

So I think it's just absolute flawlessness in all that you do and being the best.

And then it will be very difficult for anyone to defeat you.

Yeah, I love that.

Herb invited me to Ruth Christ Steakhouse in Dallas and said, this isn't going to work.

You know, you're driving everybody insane in this company.

And he reached across the table and held my hands.