David Okuniev

Well, the idea was to put together a collective of designers and all together we'd make this kind of fat man.

But yeah, no one was fat.

In fact, the first designer that I had in the collective was like this skinny.

So yeah.

Yeah, yeah.

I wasn't that skinny.

You mean like 37 Signals?

Yeah, yeah.

I mean, we happen to be an agency and I think...

In an agency, the thing you have is that you kind of have to do a lot of clients on a day-to-day basis and you're kind of context switching the whole time into other projects.

So I guess it drives people to think, I'd love to just be able to focus on one project and just have like customers instead of clients.

And I think in our case, that was one of the driving factors.

Yeah, it's a SaaS play, it's a freemium product.

What we do is allow people to create conversational forms, essentially.

So you have your standard web forms, they're not very interactive.

What we do is split each question into kind of a conversational format.

uh, presented in a better UI with, uh, you know, allows you to also like add your brand, add interactive elements like video, uh, uh, images and so forth.

Yeah, it's, uh, the ASP is around $40 a month.

We do some enterprise.

We're not an enterprise store, so we don't go out there trying to land enterprise clients.