David Okuniev

And actually, that's what drives a lot of our business.

There's this viral loop going on.

They land on a form, they click powered by type form, then they create a type form, distribute it with their audience and so forth.

I don't have all the technical details, but essentially what we did is test a lot of different copies in the buttons, in the Powered By button, and also test going to the landing page versus directly to sign up.

And did multivariant tests between mobile and desktop as well in that same manner.

We're trying to improve that.

We're not quite there in terms of the three to one.

It depends how you read it as well.

Because, you know, like many early stage companies, our attribution model is still quite immature.

We're working on improving that.

But, yeah, it depends where you look at that.

depends on which pocket you look at.

Some were above three to one CAC, some were a bit underneath.

It's roughly around that.

It depends what you're doing as well.

Like with pure branding stuff, like it's really hard to measure.

But you invest because you know if you get your brand out there, you know, there could be some effect.

Favorite business book.

One that comes to mind is that Jason Freed one.

I can't remember the name.