David Pierce

I mean, I think you have to look through the lens of, you know, the pressure on them from regulatory bodies and from, you know, advocates who want to see them be the arbiters here.

As we talk about all the time, the only thing governments can agree on is that we need to protect children from technology.

Like, that's the only bipartisan issue in the world right now.

Well...

And to your point, Apple has positioned itself dead center here.

It is the source of power.

And so if you do want to regulate these things, the easiest way to do that is to go through Apple.

And so I think, does Apple care legitimately about our children?

Probably, probably.

I think these are all very nice, lovely features.

But I think that a lot of this also goes back to

when Apple gets called before the Senate or wherever, can they say, Oh, actually we already provide the ability for apps to do X, Y, and Z. We actually, we have all kinds of tools for parents to limit their, you know, I, I think a lot of this is based around potential to prevent them from having to do more.

Right.

And yes, that is abdicating.

Um,

But in in avoiding that all out crackdown, they are at least adding some ability here.

But it's true.

They're not saying a tick tock, you'd really better use the age API to tailor your content because you know that they don't want to be in the in the process of having to moderate and

mean there were protesters outside of wwdc uh it looked like handing out flyers uh about apple continuing to host you know things like grok and nudifying apps on the app store and uh it is increasingly hard to square those two things with each other and there's some real cognitive dissonance with watching apple talk about this stuff in the way that it does

I mean, I think Apple has put itself in a tricky position that somehow it manages surprisingly well.