David Pierce

Like whatever happens, let them fight.

And it's like, whatever, that's fine.

YouTube premium raising the rates is, oh, they want more people on the ad tiers because they're going to shove more mid-roll ads onto other people's videos.

And that money will not go to the creators.

And if YouTube would just say, we wanted to make sure that some creators can be sustainable without having to do brand deals, and this rate increase will help us do that, I would calm down.

But I just know Google is lining its pockets.

There was a report this week that says, I think it was in the Wall Street Journal, Meta is on pace to become a bigger digital ad provider than Google.

And the pressure is coming for YouTube.

And so I, I, I'm, I'm just so, I'm very cynical about YouTube raising their rates on premium because up until recently, I think it was the single best bargain in media.

I totally agree.

I have, I've been saying that for years and, uh, for the longest time, the two responses we get on that, which I always enjoy are, um, are you insane?

Ads are fine.

And whatever my blout, my browser blocks ads.

It's not even a big deal.

I'll get ready.

Because guess who owns your browser, my friend?

Yeah, exactly.

But no, I agree.

I think YouTube Premium, especially because it comes with YouTube Music, it comes with some good features.

YouTube Premium as a sort of holistic entertainment experience is very good.