David Pierce

And I read this exactly the same way that you do.

This is not YouTube saying, we want to do a better job of distributing money to an increasingly large number of creators who are doing an increasingly important amount of work.

This is YouTube saying...

we are underpriced and we're going to spend more money on it.

Or we want you to watch more ads because the ads are more lucrative.

We've seen every single streaming provider realize that if they turn on ads, they can make more money.

And I think YouTube sees the same dynamic.

Here we are.

They're doing the same thing Netflix is.

They are going to squeeze and squeeze and squeeze until you go back to watching ads.

And if you don't go back to watching ads, that's fine.

They are going to absolutely figure out the top of what you are willing to pay in order to not watch ads.

Which I think for you, Nilay Patel, is like thousands of dollars.

My parents are on my... I shouldn't say this because they'll figure it out.

My parents are on the Google family plan that gives them my YouTube premium.

And it like lapsed the other week.

And my mother called me in like a sheer panic.

She's like, I saw an ad on YouTube.

So my wife is one of seven kids and her siblings and her parents have all had, I would say, sort of a light competition to get into the limited slots on my Google family plan, which is the most important piece of leverage I have over everyone in my family.

You should be rotating them in and out.