David Rosenthal

Yep.

And thus, the first iteration of the Ferrari business is born.

The Scuderia Ferrari, which is the name that he gives to his new racing team, Scuderia being stables in Italy.

It's a stable of drivers and cars for Alfa Romeo.

And the Ferrari racing team to this very day in Formula One and elsewhere is the Scuderia Ferrari.

That is the SF that you see on the Ferrari shield everywhere.

Enzo, as we shall see, is a natural born marketer.

So important to note a couple of things here.

The Scuderia Ferrari is very much intended to be a junior partner to Alfa Romeo, or at least Alfa intends it that way.

But Enzo does in the back of his mind have broader ambitions, as we alluded to with the whole coach building thing.

Unless you're one of the few new, at this point, really mass assembly line consumer car companies like Fiat or like the Ford Motor Company over in America, the line and the barrier to entry between being a garage who develops and maintains racing cars and graduating to making your own cars that you sell to the privateers who go racing is pretty thin.

And Enzo's...

Always got this in the back of his mind.

And he's got some examples out there.

So there are other garages, for lack of a better word, out there in Italy at the time that have made the jump from developing race car versions of other cars made by other manufacturers to selling their own cars.

The prime example being Maserati right there in Modena, right across town.

The Maserati, bro.

Yep.

So Forenzo, in the back of his mind, he's like, okay, this is my opportunity to build my own team, hire my own engineers and mechanics, use hopefully my team's success combined with the Scuderia Ferrari brand that I'm building.

Maybe someday I too can launch my full-on car company like the Maserati brothers across town.