David Rosenthal

So as he gets going with his grandmaster plan and developing the Scooteria, he knows that he needs to build up more than just his own operations.

He also does need to build a brand if he's going to sell his own car someday.

And specifically, he needs a logo.

And he's got the perfect one.

But before we tell the story of the legend...

of the Ferrari Prancing Horse.

Now is a great time to thank our presenting partner, JP Morgan Payments.

That's right.

It's an enormous amount of complexity.

Paying suppliers in one currency, collecting receivables in another, managing exchange risk, adding vendors and suppliers, and of course, staying compliant in all these regions.

When you're really early stage, moving money across two or three currencies, you can manage it yourself.

But going from three to 20 is like a completely different situation.

The whole goal is to make global money movement invisible.

And because there's so much complexity required behind the scenes to make it feel invisible, the stability and scale of J.P.

Morgan's global payments network plus local market infrastructure is really what makes it possible.

Yeah, how did all those Ferraris come to have a black prancing horse on them?

Yes.

It's bizarre to look at today.

So back when Enzo was a promising young racing driver, one of his early fans and supporters was a noble Italian count and countess whose son, Francesco Baracca, had been Italy's number one ace fighter pilot during World War I, like World War I dogfighting.

And Baraka had won 34 aerial victories before he was tragically killed in combat right before the end of the war.