David Rosenthal

There you have it.

Yes.

And speaking of, I owe just a huge, huge thank you to Luca Del Monte, who authored the definitive biography of

of Enzo Ferrari and was super generous, spent many hours on Zoom with me talking through the nuances of all this history.

We are incredibly appreciative of his help.

Second, most importantly, to the other Luca, Luca De Montezemolo, truly a living legend who embodies Ferrari

As much as anybody alive today, thank you for taking time with us.

To the also legendary Domenico De Sole, the former CEO of Gucci and business partner of Tom Ford's, who spent another good chunk of time with me helping me really understand the difference between French and Italian luxury.

To Stephen Wilmot, who covers European autos at the Wall Street Journal and wrote a great piece breaking down how the weightless work at Ferrari that we'll link to in the show notes.

To our friend Doug DeMuro and to Chip Conner, who is one of the foremost Ferrari collectors in the world and gave us great perspective on the Ferrari collector community.

In addition to all of his work at, you know, Apple.

I thought, man, this is going to be really obscure.

Totally agree.

We took so much from that episode.

Yes.

It was kind of bad timing when we made this originally because it was right before that happened.

Yes.

But Ben, you forgot the most important thing, which is that this year in 2026, we are hosting the Super Bowl's Innovation Summit at the Super Bowl in San Francisco this year.

And at the very end, we have the wild story of how private equity...

has entered the league too.