David Rosenthal

You added an improvisational component.

Yes.

There's another way of putting that.

You're at a risk.

You're taking risks when you don't know what's going to happen when you come on.

You're not taking risk if it doesn't work sometimes, right?

But it's the difference between, I mean, do you know how your heart sinks when someone gets up at a podium with a speech and they're gonna read their speech?

The audience is waiting for you to get through this thing because they know nothing's going to happen.

Like, whatever's on that page, that's what's going to happen.

It's like pre-announcing the score to the Super Bowl.

It's exactly right.

And that if you get up and you just start talking, the audience also knows, oh, my God, this could be a disaster.

They don't know where it's going.

Just having just some of that has a huge effect on the way the audience responds to the performance.

And so that is not in the beginning.

We try to do like separate research calls.

That was five years ago, you say?

So we start with the corporate acquisitions in 2015.

Yeah.

And you two knowing everything that you're going to say when you get on, basically.