David Rosenthal

I have a lot of incentives.

I have no bosses.

When you're in any kind of creative thing...

There is this benefit to not just following the financial incentives and not trying to kind of like milk every last penny out of it.

And to creating scarcity, not just for the sake of the scarcity, but for the sake of the quality.

And only do it if it's great.

If you only do it, it's a long-term strategy.

I mean, it's not that I think all my books are great.

I don't write them, though, unless I think they're going to be great.

Yeah.

I just don't.

Why would you blow a slot on a bad book?

That's a gaping hole.

I'll give you a reason why some people might.

A publisher offers me a gazillion dollars to write a book about X.

I know the book's going to suck because it's not actually a good idea for a book.

And it's not going to be fun to do because all the fun is in it may be great.

No, zero.

So this is the thing people miss.

What is Lane Kiffin going to get out of an extra couple of million dollars going to LSU from Ole Miss?