David Rosenthal
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Appearances Over Time
Podcast Appearances
Low SKU count for Costco is like low episode volume for you.
You know, it's not normal.
It's not really natural for a business to sell less of things.
Sell fewer things when you could sell more things.
And everybody... But actually doing that.
And when you walk into... It is the odd experience when you walk into Costco is the absence of choice.
Consumers kind of like not having too much choice.
There's all this research showing that if you sell 30 different kinds of jams in the supermarket, you will sell less jam than if you sell three kinds of jam because the people will just be paralyzed by the choice.
And you feel like Costco.
Someone has made all these decisions for me, and they're good decisions.
But you didn't know anything about any of this when you went into the episode.
Give me another lesson.
How are we doing on time?
We're already doing the thing we should be doing.