David Rosenthal

This has to be made-for-TV content.

So for two years, they do the championship game.

And then in 1965, Ed comes to Pete with the idea of like, hey, let's make this a core in-house division of the NFL.

And they start NFL Films.

Yeah.

You should buy my little film company.

What a radical idea.

The NFL should become a movie producer.

This is...

huge.

Remember, there's no ESPN.

There's not going to be an ESPN for 15 years.

All of this content that we're just bombarded with today, it all starts here with the Sables and with NFL films.

They did all this as this investment, as a labor of love and passion on Disable's part.

On Rozelle's part, though, the motivation, as you were saying, it's not about making money.

It's about raising the stature of the league.

Yes.

About putting the most highest gloss sheen on the product that we are producing, and the product is the game on the field.

They couldn't even foresee how important this would become that we'll put a slight pin on and come back to in just a minute.

The other thing that Rozelle does in the next couple of years is the merch idea, the store that he was doing back with the Rams.