David Rosenthal

It's the story flow.

The queen died and then the king died is not a story.

The queen died and then the king died of heartbreak is.

Yeah.

If someone just told you, if you told me 10 years ago, that two guys, without any previous really literary podcasting, any kind of experience,

We're going to create this four hour conversation about an individual company.

And people are going to be mesmerized by it.

People are going to listen to the whole thing and want even more.

I said that doesn't sound like very promising.

I wouldn't put money into that.

It's like why it works is a really good question because it's not obvious.

It's counter to much of what's going on in the culture, like tension spans supposedly getting shorter, blah, blah, blah.

But it does work.

It clearly works.

It works as a business, but it also works as just a creative thing.

And the why of it is like, and you must think about this all the time, the why of it.

But there are zillions of podcasts and not many are doing what you're doing.

So they all have the best... Yeah, we're dodging the question.

Yeah, that's completely right.

You're right.