David Rosenthal

He brings that in-house on a league-wide basis and starts NFL Enterprises.

Again, totally radically.

He goes to all the owners, all the teams and says, whatever you're doing on merch, whatever you're doing on branded opportunities...

You are no longer doing that individually.

We're going to bring it centrally, collectively, in-house under NFL Enterprises.

We're going to standardize the merch, the jerseys, the hats.

We're going to set a quality bar.

So that anytime a fan, because it's all about the relationship with the fans.

It's like a funnel.

Bring them in from TV.

get them to the game, get them to buy merch.

They're just deepening the relationship.

They have to have a great experience.

They can't get some shoddy pennant from the Giants that looks like X and somebody else gets something from the Cardinals that looks like Y. It's got to all be the same.

Yeah.

I mean, like, let's take the Browns and Packers.

How many pennants do you think the Browns sold, you know, in the city of Cleveland with as big and storied as the Browns are versus the Packers in a town like Green Bay?

And what Roselle is saying is just like TV, I don't care how much merchandise you sell,

The Packers are getting the same check from enterprises as the Browns are.

Yeah, it's such an amazing little quirk.