David Rosenthal

Another two-year, $28.2 million bid.

$14.1 million per year, up from 4.6 two years earlier.

So every single team in the league now gets $1 million before the season even starts.

A cool 3X from the last deal he negotiated two years before.

Pretty freaking incredible.

And also just says so much about the commerce that the NFL was driving.

The TV networks were getting a great deal here.

These were landmark contracts, but the attention, the viewership that the games got, and then the advertising units that were sold, and then the ultimate products that were moved as a result of those ad units, this was a steal.

Well, it just takes time for people to realize the power of a new medium.

Okay, so Rozelle, unbelievable.

First five years in office.

Literally cannot imagine executing better.

The NFL going from major crisis, death of its owner commissioner, Burt Bell, to the place it's in in the mid-60s.

Incredible.

What about the AFL?

What happened to them?

They're doing pretty great too.

They're thriving.

And it's all because of television.

Even though the NFL is doing great, there's still a lot of demand for football on TV.