David Rosenthal
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Appearances Over Time
Podcast Appearances
The Jets in the AFL, formerly the Titans.
He was one of the co-heads of MCA, the big agency.
As discussed on our interview with Michael Ovitz.
So just like Roselle gets what's going on in the NFL side, Sonny, he's the media guy for the AFL, and he totally gets it too.
So Sonny sees the big second NFL deal come across in 1964.
All the other AFL owners are like despairing.
They're going to have so much more money.
We'll never be able to sign any players.
We're going to be great because the NFL did this deal with CBS.
Well, there are two other networks out there.
There's ABC, who the AFL has the current deal with, and then there's also NBC.
And so there are two bidders out there who are going to be very, very, very sad that they just lost out on the most compelling content on television, professional football.