David Rosenthal

The Jets in the AFL, formerly the Titans.

They're owned by Sonny Werblin.

He was one of the co-heads of MCA, the big agency.

As discussed on our interview with Michael Ovitz.

Indeed, indeed.

So just like Roselle gets what's going on in the NFL side, Sonny, he's the media guy for the AFL, and he totally gets it too.

So Sonny sees the big second NFL deal come across in 1964.

All the other AFL owners are like despairing.

The NFL just got this huge deal.

How are we ever going to compete?

They're going to have so much more money.

We'll never be able to sign any players.

This is the end.

Sonny's like, oh, no, no, no, no.

We're going to be just fine.

We're going to be great because the NFL did this deal with CBS.

Well, there are two other networks out there.

There's ABC, who the AFL has the current deal with, and then there's also NBC.

And so there are two bidders out there who are going to be very, very, very sad that they just lost out on the most compelling content on television, professional football.

And who's there to give it to them?