David Rosenthal

the AFL.

And throw a lot of money.

So the very next week after Roselle and CBS announced their deal...

The AFL and NBC announced that they've just signed a new five-year $37.5 million deal.

So bigger overall dollar number for a longer number of years.

Yeah, it's $7.5 million per year.

But by this point in time, the NFL has 14 teams.

The AFL still only has eight.

So on a per-team basis, it's pretty close.

For a five-year-old upstart league, this is a big success.

So just like you were saying, right on the heels of that, Sonny and the Jets, they know what to do with that money.

They turn around and they give a huge chunk of it to Broadway Joe Namath.

And probably a lot of listeners are going to know the name Joe Namath.

Dude, I mean, he had his own talk show.

It's not just that he was on the Brady Bunch.

So everything we were talking about a minute ago with NFL films and Rozelle and all the brilliance there and how it was so important in this realization that football and the NFL would be made for TV.

Joe Namath was the first modern cultural celebrity athlete.

He was the first professional athlete that appealed equally to men, women, and children.

That's a great point.

So...